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Tag Archives: total customer value
Measuring the Value of a Social Media Customer: Research Findings
What is total customer value? How is this useful to social media marketing? How can marketers measure the dollar value of word of mouth? This presentation covers two years of our research in social media marketing and information flows, and gives a brief overview of the why, what and how of value based social media marketing.
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Avoiding the Social Media Marketing Abyss
This presentation is on what we are doing wrong in our social media marketing, and how the kind of tools and metrics we are using today are pushing us further away from strategic planning and more into a firefighting role. This presentation then discusses what we SHOULD be measuring, and how we can align our Social Media strategies with the core business objectives.
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