-
Recency, Frequency, Monetary
Market Basket
Small Talk
Tag Archives: marketing
Measuring the Value of a Social Media Customer: Research Findings
What is total customer value? How is this useful to social media marketing? How can marketers measure the dollar value of word of mouth? This presentation covers two years of our research in social media marketing and information flows, and gives a brief overview of the why, what and how of value based social media marketing.
Continue reading
Where the Tweets come, Where the Tweets go…
Identifying the flow of information is a necessary art and science in the increasingly content driven world. This article highlights the importance of identifying the origin and end of content and where to jump in.
Continue reading
Avoiding the Social Media Marketing Abyss
This presentation is on what we are doing wrong in our social media marketing, and how the kind of tools and metrics we are using today are pushing us further away from strategic planning and more into a firefighting role. This presentation then discusses what we SHOULD be measuring, and how we can align our Social Media strategies with the core business objectives.
Continue reading
Bite-Sizing Social Media Marketing
Social Media Marketing guidelines- who needs it and how to go about with Brand Awareness, Brand Management, Real-time support and Customer Management
Continue reading
Tagged brand, customer, gojeeno, marketing, social media, socialharvest
How do I Leverage Social Networks: Microfinance
This article discusses the importance of understanding the Social Networks and information flow dynamics between individuals with a focus on the micro finance industry.
Continue reading
Tagged acquisition, credit, emerging market, finance, flow, Information, loan, management, marketing, microcredit, microfinance, pipe, prospects, SNA, social network, weak ties
Social Media and Social Networks: Back to Basics
The importance of social networks in the study of social media marketing is highly overlooked. Relationships between individuals act as information conduits. It is the information and sales that you want to maximize- not followers and friends. Once you understand the social networks between your customers, you can identify which customers to touch, and empower them with the right message to maximize buzz and sales simultaneously.
Continue reading
Who Should I Charge? Paradoxes in Social Content Services
Do you have more than one ‘type’ of customer? Does your business depend on the cooperation between these customer types? Who affects whom? How does that affect your pricing structure? Who should you charge in social services?
Continue reading
Tagged buyer, customer, eater, failure, feasibility, free, innovation, maker, market, marketing, model, pricing, seller, social content, Social CRM, Strategy, type, UGC
Moving Social: Need, Plan and Action
An answer to ‘Should I move social?’ in terms of need exploration, design and planning, and expectations.
Continue reading
Creative Conformance: Why Differentiation Fails
Product Positioning: A post on how much to differentiate and how to position your product right… and measuring it along the way!
Continue reading