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Tag Archives: influence
Measuring the Value of a Social Media Customer: Research Findings
What is total customer value? How is this useful to social media marketing? How can marketers measure the dollar value of word of mouth? This presentation covers two years of our research in social media marketing and information flows, and gives a brief overview of the why, what and how of value based social media marketing.
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Social Media and Social Networks: Back to Basics
The importance of social networks in the study of social media marketing is highly overlooked. Relationships between individuals act as information conduits. It is the information and sales that you want to maximize- not followers and friends. Once you understand the social networks between your customers, you can identify which customers to touch, and empower them with the right message to maximize buzz and sales simultaneously.
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