-
Recency, Frequency, Monetary
Market Basket
Small Talk
Category Archives: Tools
Where the Tweets come, Where the Tweets go…
Identifying the flow of information is a necessary art and science in the increasingly content driven world. This article highlights the importance of identifying the origin and end of content and where to jump in.
Continue reading
Avoiding the Social Media Marketing Abyss
This presentation is on what we are doing wrong in our social media marketing, and how the kind of tools and metrics we are using today are pushing us further away from strategic planning and more into a firefighting role. This presentation then discusses what we SHOULD be measuring, and how we can align our Social Media strategies with the core business objectives.
Continue reading
Bite-Sizing Social Media Marketing
Social Media Marketing guidelines- who needs it and how to go about with Brand Awareness, Brand Management, Real-time support and Customer Management
Continue reading
Tagged brand, customer, gojeeno, marketing, social media, socialharvest
Creative Conformance: Why Differentiation Fails
Product Positioning: A post on how much to differentiate and how to position your product right… and measuring it along the way!
Continue reading