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Category Archives: Social CRM
Avoiding the Social Media Marketing Abyss
This presentation is on what we are doing wrong in our social media marketing, and how the kind of tools and metrics we are using today are pushing us further away from strategic planning and more into a firefighting role. This presentation then discusses what we SHOULD be measuring, and how we can align our Social Media strategies with the core business objectives.
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Bite-Sizing Social Media Marketing
Social Media Marketing guidelines- who needs it and how to go about with Brand Awareness, Brand Management, Real-time support and Customer Management
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Tagged brand, customer, gojeeno, marketing, social media, socialharvest
Who Should I Charge? Paradoxes in Social Content Services
Do you have more than one ‘type’ of customer? Does your business depend on the cooperation between these customer types? Who affects whom? How does that affect your pricing structure? Who should you charge in social services?
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Tagged buyer, customer, eater, failure, feasibility, free, innovation, maker, market, marketing, model, pricing, seller, social content, Social CRM, Strategy, type, UGC
Moving Social: Need, Plan and Action
An answer to ‘Should I move social?’ in terms of need exploration, design and planning, and expectations.
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Socializing CRM: From CUSTOMER to RELATIONSHIP
Rethinking CRM for the social world- This post describes “Social CRM” as a small tweak in the tools, but a leap in the way we think about CRM. Taking CRM from managing CUSTOMER relationship to managing customer RELATIONSHIPS!
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Why Social Media Analytics is a Game Changer
The differences between the analytics we have been used to and analytics in social media. An introduction to gear up the modeler to the New World
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